Mercado Media

Mercado Media is a Talent management and creative agency based out of Los Angeles, CA. They specialize in connecting today’s leading brands with innovative talent to create powerful influencer marketing campaigns. Their roster includes a diverse team of influencers from the worlds of fitness, comedy, film & television, and other creators whose talents can be found on display in multiple formats from laugh out loud Instagram sketches to nationally syndicated commercials.

A “Mercado” is a convenience store that has all the essential goods you need, and we conveyed that the agency just like a Mercado, has everything the talent or large brands need for success. For this project, Shawna Creative created an entire visual branding identity that evokes a comfortable, trendy, and familiar feeling with an edge of vintage. The name “Mercado” and use of hand-drawn logos is inspired by Southern California.